Production has taught me that no matter how carefully you plan, there will always be a moment where you have to trust your gut and use your judgement.
Over the last 13 years, I've built a career as a Senior Producer delivering ambitious campaigns that combine creative excellence with meticulous execution from multi-million-pound international productions and complex stunt sequences to intimate fashion shoots and integrated global campaigns. I've learnt that great production isn't about avoiding challenges. It's about knowing how to navigate them.
What keeps me in it is the craft of taking hundreds of moving parts and turning them into one seamless piece of work. The early creative conversations, estimating the budget, triple bidding with the right collaborators, the problems nobody saw coming. I've worked with some of the industry's most talented directors, photographers and craftspeople across advertising, fashion and entertainment, and every project has reinforced the same thing: the strongest work is built on trust, calm leadership and genuine collaboration.
At its heart, production is about people. The campaigns are the outcome, but it's the relationships, the resilience and the shared ambition that make it the job it is.
I'm equally comfortable producing a multi-million pound AV, an OOH campaign, a social series, a print shoot or experiential activation the format changes, the approach doesn't.
The reality of being a producer means you're usually behind the camera rather than in front of it. So here's a photo of me having a well-deserved margarita in Mexico City after we wrapped on PlayStation.
When I'm not producing, you'll usually find me teaching Reformer Pilates in East London, discovering new wines, heading to comedy nights, gigs and festivals. and convincing my partner that one quick trip to B&Q definitely won't end with me saying, "I've got an idea..."
Testimonials…
Andy Walsh - Head of Production @ Dark Horses
Debs is a fantastic producer. I've loved having her as part of the team at Dark Horses. She's a creative and innovative thinker, willing to take on any job and she brings a great energy and dynamic to the team. Her range of experience is invaluable. She's collaborative, nurturing and her personable nature makes her a joy to work with.
Katie Shiffman - Creative Director @ ASOS
Everyone who has worked with Debs at ASOS was always left waxxing lyrical about her unforgettable mark on each project. Her enthusiasm, dependable nature and fun approach to production and creativity means everyone is left feeling included and appreciated. Debs makes a creative vision a reality, whilst going the extra miles to make real magic happen. It was very hard to see her leave!
Scarlett Burton - Makeup Artist & Hair Stylist
I love working with Debs, we worked together on on multiple campaigns at ASOS, she is super organised, creative, calm under pressure and she makes sure the everyone is being looked after while getting the job done and having fun.